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Research papers

Home banking versus personal banking in the retail market

Technology is a key resource of profound importance for corporate profitability and growth. One specific form of technology in retailing is self-service technology. The services industry, however, could be viewed as different from the product...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Norman E. Marr, Gerard P. Prendergast
June 15, 1992
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Citation

Marr and Prendergast (1992a, June 15). Home banking versus personal banking in the retail market. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/home-banking-versus-personal-banking-in-the-retail-market